Barretos Rodeo Festival 2026 generates R$742 million and draws 1 million people

The 71st Festa do Peão de Barretos, held Aug. 20–30, pumped about R$742 million (roughly US$135 million) into the local and regional economy, according to figures released by organizers. The event welcomed around 1 million people over 11 days.

The survey found that 84% of attendees came from out of town, spending an average of R$816 per day and staying five days on average. Visitors rated the experience 9.5 out of 10, and the festival created about 5,000 direct jobs.

More than 150 shows took place across five stages, headlined by a marathon set from festival ambassador Gusttavo Lima. The next edition is already scheduled for Aug. 19–29, 2027.