R$410 a day and just 18,000 tickets: Spotify picks São Paulo for the world's first superfan festival, with Ludmilla, Pedro Sampaio and Matuê

Spotify is launching in Brazil a format that does not yet exist in any other country: SFX, short for Spotify Superfans Experience. The first global edition will be held January 23 and 24, 2027, at Distrito Anhembi in São Paulo, co-produced with Omelete Company and capped at 18,000 tickets across both days. The idea is to combine concerts with activations that put fans face to face with the artists they stream the most.

Saturday (23) packs 12 acts. Ludmilla, Pedro Sampaio, Ana Laura Lopes, Puterrier, NÃO IMPORTA and Um Milkshake Chamado Wanda will perform, while Luísa Sonza, Marina Sena, Pabllo Vittar, Juliette, Carol Biazin and the Pod de Chique podcast host 'experiences'. Sunday (24) belongs to rap and funk: Matuê, Veigh, NandaTsunami and Duquesa perform, and MC Hariel and MC Livinho appear in both formats. Organizers say more names are still to come.

Premium subscribers get a code for the presale, open since noon on Wednesday (Oct. 8). General sale starts October 13, also at noon, on mundo-ticket.com. In the first batch, each day costs R$410 (full price) or R$205 (half price), and the two-day pass goes for R$656 or R$328.