Review: on 'LOST IN LUST', Pabllo Vittar dives into the electronic dance floor, but the album can't decide what it wants to be

This is an opinion review of 'LOST IN LUST', Pabllo Vittar's seventh studio album, released this week. It's 12 tracks in English and Spanish, stitched together without pauses like a DJ set, produced entirely by LGBTQIAPN+ professionals, including Rodrigo Gorky and S4tan, with features from Villano Antillano, Urias, Mahmood and La Cruz.

The concept is clear: lust as a world of pressure on the body and feelings, translated into pop, dance and branches of electronic music. The journey runs from the operatic dance-pop of 'FUTURE' to the electronic forró of 'BAD GOOD', through the funk-rock of 'ROCKSTAR', nods to '80s synthpop midway, and closes the circle with the samba of 'CARNAVAL'. The seamless flow is its biggest strength: the record moves and begs for high volume.

The problem is that so much variety turns into dispersion. The tracks coexist more than they talk to each other, and some barely reach two minutes, leaving promising ideas half-finished. Conexão Pop's review summed up the feeling of ambition without polish, and it's hard to disagree: the album works better in the club than on headphones.

When it lands, though, it lands hard. 'ALONE' fully embraces club aesthetics and delivers the record's most intense moment, while 'BETTER THAN A FEELING' and 'SKIN' show songwriting and production finally moving together. It's a bold step toward the international market, still searching for an identity of its own.

Score: 6/10