Over 19 million plays, Spotify Top 3 and Gkay revealing her perfume: Hugo e Guilherme's 'Flash' becomes the soundtrack of celebrities' 'scent confessional'

A sertanejo song has become the soundtrack of one of the hottest trends on Brazilian social media. 'Flash,' by the duo Hugo e Guilherme, plays over Instagram and TikTok videos in which celebrities show which perfumes they usually wear — a kind of 'scent confessional,' as Portal LeoDias put it.

Among those who have joined in are Gkay, Lívia Andrade and Tata Estaniecki, along with other personalities. The wave has boosted the track's numbers: it has passed 19 million plays on Spotify and reached the Top 3 of the platform's Brazil chart.

'Flash' is part of the EP 'Colecionando Momentos,' released in August. With about ten years in the business and millions of monthly listeners, Hugo e Guilherme are getting exposure well beyond sertanejo's traditional audience.