No. 1 on X, but 21% fewer viewers: TV Globinho's return with Dragon Ball Z and Digimon draws 5.55 points in São Paulo — and Record grows 24% in the slot
The nostalgic special that opened Globo's Hope Marathon dominated social media but fell short of 'É de Casa''s average in preliminary ratings.
Foto: Reprodução/TV Globo (via TV Pop)TV Globinho's return after 11 years stirred viewers' nostalgia, but it did not translate into ratings. According to preliminary data published by TV Pop, the special Globo aired this Saturday (10), from 9 a.m. to 10:24 a.m., averaged 5.55 points in Greater São Paulo, with a 20.02% share of TVs in use — a 21% drop from the average of the previous four Saturdays, when the slot belonged to 'É de Casa'. It peaked at 6.78 points in the very first minute; its low, 4.98 points, came at 9:47 a.m.
Record was the one to benefit: 'Fala Brasil' posted 3.72 points in Greater São Paulo, 24% above previous Saturdays, while SBT got 1.14 points with 'Sábado Animado'. On the National Television Panel, which covers 15 metropolitan regions, TV Globinho scored 6.03 points, down 11%, against 3.20 for Record, up 19%.
Online, it was a different story: the hashtag #TVGlobinho was the most discussed topic on X throughout the broadcast, according to Mais Goiás. Hosted by Letícia Colin, Geovanna Tominaga, Ícaro Silva and Paulo Mathias Jr., with Tia Milena as reporter, the special aired 'Totally Spies!', 'Dragon Ball Z' and 'Digimon' — the latter the most-watched cartoon of the morning — and kicked off the Hope Marathon tied to the Criança Esperança charity campaign.
