Sold-out opening day, a R$2,481 pass and playable Alien: Isolation 2: BGS 2026 opens Friday in São Paulo

Brasil Game Show 2026 kicks off this Friday (Oct. 9) at Distrito Anhembi in São Paulo and runs through Monday (Oct. 12), a national holiday. Demand is already showing at the box office: general tickets for opening day are sold out. For the other days, entry ranges from R$224 (half price) to R$448 on Saturday and Sunday and from R$179 to R$358 on Monday. Those who want the full experience can go for the Camarote Passport, the fair's priciest package, at R$2,481.

The biggest draw among exhibitors is SEGA, which is setting up a 300-square-meter booth with six playable games, including Persona 4 Revival, which will have Brazilian Portuguese localization, Alien: Isolation 2, Crazy Taxi: World Tour, Stranger Than Heaven, Sonic Pico Park and Total War: WARHAMMER 40,000. International guests include Al Hope, creative director of Alien: Isolation 2, artist Archie Whitehead from the same game, Kenji Kanno, creator of the original Crazy Taxi, and Shota Nakama, founder of the Video Game Orchestra.

For streaming fans, the fair has booked names such as Gordox, dyNquedo, Felipersa, Hayashi, Beatriste, RaiXT and Gabsshin, plus well-known voice actors. Team Liquid is bringing its roster for fan meetups and 1v1 matches — the highlight is a League of Legends duel between Kami and Gordox on day one. The schedule also includes BGS Talks, autograph sessions, esports tournaments and the traditional cosplay contests.