Soybeans, sesame, Nelore cattle and a R$60 million ranch: inside Leonardo's rural empire

The heart of Leonardo's rural holdings is in Jussara, about 220 km from Goiânia: Fazenda Talismã, bought more than 20 years ago and named after one of the biggest hits of his duo with Leandro. It covers roughly 1,000 hectares, is valued at R$60 million and holds more than 5,000 head of cattle, plus a mansion, sports courts, horses, a lake with jet skis, a chapel and a pool. The singer also owns a leisure retreat in Guapó, Goiás.

His latest expansion is in southern Tocantins, between Peixe and Formoso do Araguaia: Fazenda Talismã Dona Carmen, a tribute to his mother, who died in April 2023 at 85. Poliana Rocha revealed the name in June by posting the property's sign. The focus there is business: soybean and sesame crops, buying and selling Nelore cattle, and part of the land leased for farming. Close to the Araguaia-Tocantins basin, the ranch also offers what Leonardo loves most on his days off: rivers for fishing, with a simple yellow-toned main house.

That simplicity has already sparked debate. In September, a woman driving past the property posted a video suggesting a millionaire should have a 'fancier' ranch. Poliana called the comment invasive and summed up the family's philosophy: that farm is for making money, not spending it.