A 20-foot dive into a ball pit, a smashed window and Segway security guards: MrBeast turns a struggling mall into his viral playground

MrBeast picked an unlikely set for his latest viral piece: Triangle Town Center, a North Raleigh, North Carolina, mall going through hard times. In a 40-second Instagram video promoting his toy line, the world's most-subscribed YouTuber turns the mall's corridors into an action course.

According to Geo News, Jimmy Donaldson is seen diving about 20 feet into a ball pit, front-flipping off a table, crashing through a plate-glass window and jumping from the second floor to the first while mall security chases him on Segways. The scenes were shot on Sept. 27, unannounced, and the video has passed 5 million views.

The mall joined in, commenting on the post: 'Hey, that's us!' In a TikTok post, Triangle Town Center's management said it had been keeping 'a huge secret' and thanked the creator's team for the production. For a declining shopping center, it's a big showcase: MrBeast's channel has, per the report, more than 500 million subscribers.